For my study Communication and Multimedia Design, I had a final assessment for which I worked 6 months on a project chosen by myself. I decided I wanted to do something regarding sustainability and climate change. After some research, I focussed on the impact of food (choices) on the environment.
My design challenge:
“How might we motivate millennials who already are leaning towards a green lifestyle make more sustainable choices while grocery shopping in the Albert Heijn by educating them with sustainable guidelines and engaging them (socially) to show the collective impact.”